The Secret Status Symbols That Every Scandi “It Girl” Has in Their Home

Known for its minimalist color palettes, cozy textiles, and flat-pack furniture (not to mention iconic mid-century modern design), the Scandinavian aesthetic has left a lasting mark around the world. Now there’s a new generation emerging with a style all their own: the Scandi it-girls. Sweden is known for its neutral tones and raw materials, Copenhagen has colorful accents and plush furniture, and Oslo girls are really into metallics these days. This new and fresh take on traditional Scandinavian design is making major design moves, and they’re influenced by the region’s out-of-the-box fashion weeks, effortless cool-girl style, and modern takes on historical motifs.

Thanks to social media, these Scandinavian it-girls are bridging the gap in both interior design and fashion trends, breaking Danish brands in the US and sparking buying trends for Gen-Z. Thanks to these emerging influencers, we’ve spotted some similarities in their interior design choices. Read on for a list of the ways the cool kids in Copenhagen, Stockholm, Oslo, and Helsinki are designing their homes.

Statement Plates & Serving Pieces

When the below-freezing temperatures in winter hit, dinners out become cozy nights in. And to make the dark and dreary season more fun, tables are set with eye-catching pieces. Interior designer Beata Heuman, whose Swedish dining room is shown above, prioritizes well-designed basics, like the Alessi espresso maker. The HAY ice cream coupes have been making waves across social media, and you can’t be an it-girl without at least one piece from Gustaf Westman or Sophie Lou Jacobson.

Plush Seating

Elevated comfort is key, especially when you’re culture revolves around being cozy. Rather than boxy sofas and metal chairs, Scandinavian furniture often prioritizes softer upholstery (think velvet, linen, and corduroy) and rounded silhouettes. The Faye Toogood armchair and TEDDY sofa are key pieces we’re seeing all over our feeds.

Crisp Bedding

There’s no doubt that the Scandinavian sleep method (two duvets, one for each person or half of the bed) has transformed the way we sleep, and these it-girls also have a penchant for crisp bedding. Whether it’s stark white, butter yellow, or fun pinstripes, percale or cotton seems to be the regional consensus.

Danish Design Staples

Some of the most well-known and beloved furniture silhouettes come from Scandinavia. And while the prices can be eye-watering in the United States, in Europe, examples are easily found. The Alvar Aalto stools are commonplace in every Finnish home and there is a Hans Wegner armchair for every it-girl’s style.

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