Jaipur, India – 21st Jan 2025 – Texaura, an innovative brand rooted in sustainability and craftsmanship, proudly announces its launch, offering a curated range of organic bed and bath essentials. With a focus on minimalist design, fine craftsmanship, and eco-conscious living, Texaura introduces a new category of organic blankets and throws, transforming how customers experience home luxury.
Market Opportunity Supported by Growth Insights
The global home textiles market, valued at over $117 billion in 2023, is projected to grow at a CAGR of 5.4% through 2027, with sustainability and thoughtful design emerging as key drivers. According to recent consumer insights, 73% of customers globally prioritize eco-friendly products, and this trend is accelerating in India’s growing luxury market. Texaura leverages this opportunity to meet the needs of customers seeking high-quality, sustainable, and elegantly designed home textiles.
A Vision for Sustainability and Design Excellence
Texaura blends sustainability with timeless design to create a unique home textile experience. By using GOTS-certified organic cotton and producing in GOTS and Fair Trade-certified facilities, Texaura ensures ethical and eco-friendly practices at every step. The brand focuses on minimalist aesthetics and fine design lines, crafting limited collections that deliver elegance and durability, offering customers “less but better.”
Introducing Organic Blankets and Throws
Setting a new standard for sustainable luxury, Texaura launches a category of organic blankets and throws. Designed to combine functional comfort with refined simplicity, these versatile additions are perfect for multi-season use. With Texaura’s signature focus on minimalist design and craftsmanship, these blankets and throws are ideal for customers who value understated elegance in their homes.
Limited Collections, Curated for Conscious Consumers
Texaura stands apart by offering a thoughtfully curated product range, focusing on limited collections that celebrate both quality and exclusivity. This intentional approach ensures each piece meets the brand’s high standards for design, sustainability, and craftsmanship while creating an ecosystem of complementing bed and bath products.
Rooted in Jaipur’s Textile Legacy
Inspired by Jaipur, the heart of India’s rich textile heritage, Texaura combines traditional craftsmanship with contemporary minimalism. Each product reflects the artistry of skilled artisans, blending cultural legacy with modern elegance. By sourcing and producing locally, Texaura supports Jaipur’s artisan communities while bringing their timeless craftsmanship to global homes.
Founder’s Vision
“At Texaura, we believe that something as simple as changing your sheets or adding an organic throw can transform not just your space, but your connection to sustainability and comfort,” said Manuj Terapanthi, Founder of Texaura. “Our mission is to create products that are thoughtfully designed, ethically made, and truly meaningful to our customers’ lives.”
Expanding Reach with Customer Growth
Texaura is primed to meet the growing demand for sustainable and minimalist home textiles. Launching in India through https://Texaura.in. Early feedback highlights Texaura’s appeal to eco-conscious customers seeking premium quality, refined aesthetics, and affordable luxury.
The Texaura Promise
Texaura’s mission is to create a sustainable ecosystem for bed and bath collections, where minimalism meets mindful living. By combining high-quality organic materials, limited-edition collections, and Jaipur’s rich craftsmanship, Texaura invites customers to embrace sustainable luxury and transform their living spaces with purpose.
Shubhangi Terapanthi
Co-Founder
R-11 Yudhister Marg, C-scheme, Jaipur-302005
[email protected]
About Texaura:
Texaura is a Jaipur-based brand redefining home textiles with a focus on sustainability, minimalist design, and fine craftsmanship. Offering a curated range of organic bed and bath products, including limited-edition collections, Texaura celebrates the beauty of simplicity while supporting eco-conscious living. Visit Texaura.in to learn more.
This release was published on openPR.
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